I worked closely with clients to guide their products from initial design through to retail launch. This included developing concepts, overseeing product sampling, and coordinating directly with factories to manage pricing and ensure production feasibility. I also collaborated on marketing strategies to help position and promote each product effectively in the retail space, ensuring a cohesive and successful launch.
I collaborated with the brand D’Addario to bring their line of musician bags to life, guiding the process from initial design concept through to final production. By focusing on the specific needs of musicians and the brand’s identity, we created functional, durable bags that quickly became best sellers for the company.
I partnered with BigBikeParts to design a custom backpack specifically engineered to attach to the Ryker motorcycle. I developed the design language to match the vehicle’s bold aesthetic while ensuring the functionality met the real needs of riders. The backpack was thoughtfully engineered to mount securely onto the Ryker in two different ways, offering both versatility and ease of use. In addition to the backpack, we also developed a briefcase-style bag that could attach to the Ryker, giving riders another functional, stylish option for carrying their essentials. It was an exciting challenge that combined industrial design, engineering, and practical lifestyle-focused thinking.
